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Articles >> What qualities should you expect from a sales manager?

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HR Specialists are often tasked with the task of finding personnel for sales. Although the evaluation process can be pretty daunting—the rewards of hiring the right sales manager can be substantial. A good sales manager knows how to attract customers and can significantly boost the company’s profit margins.

But how do you find the ideal sales manager? The honest answer is, it’s not easy. In order to save employers from hiring remorse, we created this short and insightful article. It’s true that you can train new employees, walk them through the rules of customer orientation and conduct training to improve their skills—but each candidate you choose should have a basic set of non-negotiable qualities.

First, we’ll start with personal qualities

These qualities are not the ultimate but you can be certain that a sales manager with the above qualities will always strive for better results, motivate his team and keep a positive atmosphere in the office.

Qualities for working in a team

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Every sales team looks up to its sales manager. The genuine ability to bring people together isn’t all that common, but it’s very crucial in sales. The sales manager is responsible for the internal atmosphere, positive interaction within the office and should be ready to come to the rescue when there is a dispute or any milestone.

Qualities of the sales manager when communicating with clients

Providing a great customer experience is becoming the standard de facto for success in sales. Companies that lead in customer experience outperformed laggards on the S&P 500 index by nearly 80%. The report shows that they retain a higher share of wallet and have customers that are seven times more likely to purchase more from the company, eight times more likely to try other products or services, and fifteen times more likely to spread positive word of mouth. (source)

Leadership qualities

work in team

Did you know that 69% of salespeople who exceed their annual quota rated their sales manager as being excellent or above average? (source) This just proves how good sales leadership skills can greatly impact the sales team. A good sales manager is key to the success of any company and customer satisfaction.

It’s your turn…

Now that you know what to look for in a sales manager, you can go ahead and confidently continue the hiring process. Equipped with this information, you are more likely to get the ideal sales manager who will deliver results as anticipated. All the best!

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